Is using email campaigns for review requests legal?
Summary:Using email campaigns to request reviews is legal as long as you clearly state your purposes in your terms and conditions and obtain consent from recipients. Including review request campaigns in your T&Cs ensures compliance and reduces the risk of future legal issues.
How to ensure your email campaigns are legal
Include purposes in your terms and conditions
Clearly mention that submitted email addresses may be used for review requests
Specify if you may use third-party software, such as Trustindex, for sending these emails
Obtain consent from recipients
Make sure users agree to your terms and conditions before submitting their email
Consent ensures your campaigns are compliant with privacy and marketing laws
Use reliable platforms
- Tools likeTrustindexhelp manage campaigns and ensure emails are sent according to legal standards
Why this matters
Proper disclosure and consent protects your business from legal issues
Customers are informed and more likely to engage with your review requests
You maintain trust and transparency with your audience
Following these steps makes your review request campaigns safe, compliant, and effective.
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