Summary:
Using email campaigns to request reviews is legal as long as you clearly state your purposes in your terms and conditions and obtain consent from recipients. Including review request campaigns in your T&Cs ensures compliance and reduces the risk of future legal issues.

How to ensure your email campaigns are legal

1. Include purposes in your terms and conditions

   • Clearly mention that submitted email addresses may be used for review requests

   • Specify if you may use third-party software, such as Trustindex, for sending these emails

2. Obtain consent from recipients

   • Make sure users agree to your terms and conditions before submitting their email

   • Consent ensures your campaigns are compliant with privacy and marketing laws

3. Use reliable platforms

   • Tools like
     Trustindex
     help manage campaigns and ensure emails are sent according to legal standards

Why this matters

• Proper disclosure and consent protects your business from legal issues

• Customers are informed and more likely to engage with your review requests

• You maintain trust and transparency with your audience

Following these steps makes your review request campaigns safe, compliant, and effective.