Summary:
Review tagging lets you automatically categorize reviews based on keywords and use those categories to filter what appears in your widgets. It helps you organize customer feedback and display only the most relevant reviews on your website.

How does review tagging work?

Review tagging works through keyword-based rules.

When you create a tag, you define keywords. If a review contains at least one of those keywords, the tag is automatically assigned to it. This saves you from manually sorting reviews and keeps your feedback structured.

You can then use these tags inside your widgets to control which reviews are displayed.

What can you configure when creating a tag?

When setting up a tag, you can define:

Tag name

Choose a clear name that represents a topic (e.g., Delivery, Customer Support, Quality).

Label color

Select a color to visually distinguish tagged reviews in Review Management.

Keywords

These determine when a tag should be assigned.

• If at least one listed keyword appears in the review, the tag is added.

• Separate keywords with commas.

• Use quotation marks (" ") for exact phrase matching.

Example:
fast, helpful, "same day delivery"

Exclude keywords

These prevent incorrect tagging.

• If at least one exclude keyword appears in the review, the tag will not be assigned.

• Separate keywords with commas.

• Use quotation marks (" ") for exact phrase matching.

This ensures more accurate categorization.

How are tags used in widgets?

Tags are especially useful for widgets.

In your widget settings, you can apply a tag filter. When you select a specific tag, the widget will only display reviews assigned to that tag.

This allows you to:

• Show only reviews about a specific service

• Display testimonials related to a product category

• Highlight reviews about delivery, quality, or customer service

• Create multiple widgets for different pages with different tag filters

For example, you could create one widget that only shows “Customer Support” reviews and another that displays only “Delivery” feedback.

Why use review tagging?

Review tagging helps you:

• Organize large volumes of feedback

• Analyze recurring topics

• Filter reviews quickly in Review Management

• Customize what appears in your widgets

• Present more targeted testimonials on specific pages

It’s a powerful way to turn raw reviews into structured, strategic social proof.