What Are Email Campaigns in Trustindex and How Do They Work?

What are email campaigns and how do I use them?

InfoSummary:
Email campaigns in Trustindex help you collect more reviews by sending automated or manual review request emails to your customers. They make it easy to ask for feedback at the right time, using a simple and structured process.

What are email campaigns?

Email campaigns allow you to send review request emails directly from Trustindex. These emails contain a review link that guides customers to leave feedback quickly and easily.

They are typically used after:

  • a purchase

  • a completed service

  • a customer interaction

The goal is to increase review volume while keeping the process simple for both you and your customers.

How to use email campaigns

  1. Go to the Email Campaigns section in your Trustindex dashboard.

  2. Create a new campaign or select an existing one.

  3. Customize the email content and sender details.

  4. Add your recipients ( use automatic BCC, or add them manually or via supported integrations).

  5. Save the campaign.

Once sent, customers can leave reviews directly, using the link in the email.

Why use email campaigns?

  • Higher response rates – Customers are more likely to leave reviews when asked directly

  • Centralized review collection – All reviews flow into your Trustindex system

  • Simple for customers – No account creation required, just a valid email address (if you collect on the Trustindex platform)

  • Scalable – Suitable for small businesses and larger teams alike


    • Related Articles

    • Is using email campaigns for review requests legal?

      Summary: Using email campaigns to request reviews is legal as long as you clearly state your purposes in your terms and conditions and obtain consent from recipients. Including review request campaigns in your T&Cs ensures compliance and reduces the ...

    • Can I check if a customer left a review through my email campaign?

      Summary: You can track the status of invited email addresses in your Trustindex dashboard. However, for external platforms (like Google or Facebook), we can only see whether the customer clicked the review link — not whether they actually submitted a ...

    • What mailing softwares are compatible with the Trustindex email signature?

      Summary: The Trustindex Email Signature works with most popular email clients and marketing platforms, and is generally compatible with any mailer that allows inserting an HTML signature. This ensures your signature displays correctly whether you’re ...

    • How to request a new review platform in Trustindex

      Summary: If your review platform is not currently listed in Trustindex, we may still be able to connect it for you. Contact our support team with the required details, and we’ll check whether integration is possible. Can Trustindex connect additional ...

    • How can I embed my email signature?

      Summary: You can add your Trustindex email signature by copying the generated signature code and inserting it into your email client’s signature settings. This allows you to showcase your reviews in every email you send, helping build trust ...