What Are Email Campaigns in Trustindex and How Do They Work?

What are email campaigns and how do I use them?

InfoSummary:
Email campaigns in Trustindex help you collect more reviews by sending automated or manual review request emails to your customers. They make it easy to ask for feedback at the right time, using a simple and structured process.

What are email campaigns?

Email campaigns allow you to send review request emails directly from Trustindex. These emails contain a review link that guides customers to leave feedback quickly and easily.

They are typically used after:

  • a purchase

  • a completed service

  • a customer interaction

The goal is to increase review volume while keeping the process simple for both you and your customers.

How to use email campaigns

  1. Go to the Email Campaigns section in your Trustindex dashboard.

  2. Create a new campaign or select an existing one.

  3. Customize the email content and sender details.

  4. Add your recipients ( use automatic BCC, or add them manually or via supported integrations).

  5. Save the campaign.

Once sent, customers can leave reviews directly, using the link in the email.

Why use email campaigns?

  • Higher response rates – Customers are more likely to leave reviews when asked directly

  • Centralized review collection – All reviews flow into your Trustindex system

  • Simple for customers – No account creation required, just a valid email address (if you collect on the Trustindex platform)

  • Scalable – Suitable for small businesses and larger teams alike