Summary:
Yes — for most businesses, company (brand or service) reviews are more valuable than individual product reviews. While product reviews help customers choose what to buy, company reviews help them decide where to buy — and that decision directly impacts your sales.

What’s the difference between company and product reviews?

At the moment, Trustindex focuses on company (brand/service/site) reviews.

Company reviews

These evaluate:

• Your business overall

• Customer service

• Delivery speed

• Reliability

• Warranty handling

• Communication

• Staff helpfulness

The subject of the review is your business, not a specific product.

Product reviews

These focus on:

• A specific item

• Product features

• Quality or performance

The subject of the review is the product itself, not the seller.

Why are company reviews often more important?

Let’s look at a simple example.

A visitor wants to buy a TV.

If they read a positive review about a Samsung TV, that helps them decide which brand or model to choose. That review benefits the manufacturer (e.g. Samsung).

But once they’ve decided on the TV, a new question appears:

Where should they buy it?

They will most likely choose the store that:

• Offers a competitive price

• Provides warranty support

• Is reliable

• Delivers quickly

• Has good customer service

• Feels trustworthy

This decision is strongly influenced by company reviews, not product reviews.

Company reviews build trust in your business. They reassure potential buyers that you are a reliable seller — and that’s what converts visitors into customers.

The trust factor: volume matters

There’s another important aspect to consider.

Consumers are often skeptical about online reviews. If a product has only 1–2 reviews, many visitors won’t find them convincing. In most cases, products need at least 10–20 reviews before buyers take them seriously.

Now imagine trying to collect 10–20 reviews for every single product you sell. For most businesses, that’s extremely difficult and time-consuming.

Company reviews solve this problem:

• All reviews strengthen your overall brand

• Every new review adds value to your business reputation

• You don’t need to build review volume separately for each product

When do product reviews make sense?

Product reviews can be useful if:

• You sell a small number of high-value products

• You are a manufacturer

• Your products are unique or technical

However, for most retailers and service providers, company reviews provide stronger and more scalable trust signals.

How Trustindex helps

Trustindex helps you collect, manage, and display company reviews that build trust in your business.

Instead of promoting a single product, you promote your brand — and that makes customers choose you.